Turn your business idea into reality – and keep it going.
The Start & Sustain Mentorship gives you the clarity, structure, and support to choose the right idea, launch it confidently, and build the foundation for long-term success.
Sound familar?
You’ve been sitting on a business idea (or five) for months, maybe years. You daydream about working for yourself, but:
You can’t choose which idea to commit to.
You get excited for a few weeks, then lose steam and start over.
You’re stuck in research, Googling, or free courses instead of making progress.
You feel guilty for not starting, and scared life will pass you by.
You keep wondering: “What if I’m not cut out for this?”
You don’t need another podcast, another online course, or another year of circling.
You need clarity, a plan, and the support to follow through.
How this works
How this works
The Promise
Start and grow your first business with the clarity, structure, and support to commit to the right idea, launch it confidently, and keep it going – without second-guessing yourself, spinning in circles, or giving up after a few months.
Clarify Your Idea
We cut through the noise and choose the business idea that fits you – your skills, passions, and lifestyle. No more spinning between options or starting something you’ll abandon.Shape Your Offer
We turn that idea into something people actually want to buy – defining your first offers, pricing, and positioning so it’s commercially viable from day one.Build Your Foundation
We put the simple structures in place – website, email list, marketing basics – so your business feels real, professional, and sustainable.Create Your Launch Plan
You’ll get a clear, doable roadmap for bringing your offer to market – with the exact steps to follow week by week.Embed Support & Sustainability
With my accountability and feedback, you don’t just start – you sustain. Together we make sure the business you build lasts.
The Process
Why You’ll Finally Start This Time
Faster: No more years of circling ideas – you’ll have tangible progress in months.
Easier: You don’t have to learn everything – we focus only on what matters most at the start.
More sustainable: Instead of chasing shiny ideas, you’ll build a foundation that can grow with you.
Aligned: Your business won’t just look good on paper – it will fit you and the life you want.a
Who It’s For
The Start & Sustain Mentorship is for you if:
You’re full of ideas but can’t commit to one.
You’ve been dreaming about a business for years but haven’t started.
You’ve tried on your own but keep stalling, second-guessing, or giving up.
You want to build a business that feels fulfilling and financially sustainable.
By the end of Start & Sustain, you will…
Have one chosen business idea you feel confident in.
Know what your first offers are, how they’re priced, and who they’re for.
Have the foundations in place – website, email, marketing basics.
Know exactly what to do week by week to launch and grow.
Make your first sales, secure funding, or land your first clients.
Feel proud to call yourself a business owner.
Client Stories
Natalia – Event Stylist & Creative Director
When Nat first came to mentoring, she had a clear eye for aesthetics – but no idea which direction to take her business. She was stuck between options, overwhelmed by what to prioritise, and struggling to take meaningful action.
Over 6 sessions, we clarified her vision, shaped her brand, structured her offers, built a simple marketing flow, and tackled the mindset wobbles that were keeping her in planning mode.
Over the course of our work together, we:
✦ Chose and committed to one business direction
✦ Built her brand and website from scratch
✦ Crafted her offers, pricing, and positioning
✦ Created a 90-day marketing and visibility plan
✦ Set up the systems to run her business with confidence
90 days after we wrapped up? She signed her first corporate client – and finally feels like a business owner, not just someone with a nice idea
Kate – Founder, Tech-for-Good App
When Kate first reached out, she had a powerful idea: a smarter, more supportive way to match rescue dogs with the right homes. What she needed was a clear plan to bring it to life – from branding and messaging to forecasting, outreach, and launch strategy.
Over the course of our work together, we:
✦ Clarified the brand’s positioning and voice
✦ Created an SEO-informed content strategy and Instagram grid
✦ Developed press and outreach plans
✦ Built a survey and onboarding sequence to grow a warm, aligned audience
Kate walked away with a fully mapped-out launch plan, sharper confidence in her messaging, and the tools to take her business from early idea to credible, values-led platform.
"Working with Sam has been transformative. I came with a passionate idea but no clear path. With her guidance, I've begun turning that idea into a mission-driven business. She takes time to truly understand you and offers thoughtful, practical ideas with gentle encouragement." - Kate
"Sam's help has been invaluable. She encouraged me to make bold decisions and helped me understand how I work best. Her insights gave me the clarity and confidence to move forward."
– Rachel, who left teaching to pursue her passion
"Sam's positive energy and expertise were exactly what I needed to launch my business. Her tools and insights gave me clarity and focus. Be prepared to put the work in – it's worth it!"
– Carly, who quit corporate and launch her gifting business successfully
Investment
〰️
Investment 〰️
6-Week Track (£1,250)
Focused support to get your idea off the ground quickly.
By the end you’ll have:
A validated offer ready to sell.
A simple plan for marketing and delivery.
The confidence to launch without overthinking.
What’s included:
3 x 60-minute private calls (bi-weekly).
Business idea validation process.
Offer creation and pricing support.
Clear launch plan with deadlines.
Resources and support to move you forward fast.Perfect if you want focused support to get your idea off the ground quickly.
3-Month Track (£2,750)
Deeper support, more accountability, and time to really embed new habits.
By the end you’ll have:
A sustainable offer and business model in place.
Marketing that actually brings in sales.
The systems, confidence, and momentum to keep growing.
What’s included:
Everything in the 6-week track, plus:
6 x 60-minute private calls (bi-weekly).
Full marketing and visibility strategy tailored to you.
Sales conversation training to help you sell with confidence.
Systems setup for sustainable growth.
Real-time troubleshooting and accountability as you implement.
Payment plans available on request
How To Begin
Apply using the form below.
We’ll meet for a discovery call to confirm it’s the right fit.
If it is, you’ll get your start date and we’ll begin building your business together