Stop researching. Start building.

Start & Sustain Mentorship

A structured mentorship to turn your business idea into reality – without the endless planning phase.

You've been thinking about starting a business for months (maybe years). You've researched competitors, read countless articles, maybe even bought a few courses. But you still haven't actually started anything.

Here's what I know:

You're using research as a socially acceptable form of procrastination. Every time you feel ready to start, you find another thing you "need" to figure out first. Another course to take. Another expert to follow. Another plan to perfect.

The truth? You already know enough to start. You're just scared to begin before you're guaranteed to succeed.

Start & Sustain cuts through the research addiction and gets you building something real.

A laptop with a spiral notebook, a cup of coffee, and handwritten notes on lined paper.

The Real Problems I Solve

"I don't know where to start"
→ I'll give you a step-by-step plan and make sure you follow it

"I have too many ideas"
→ I'll help you pick one and stick with it long enough to make it work

"What if my idea isn't good enough?"
→ I'll show you how to test it quickly without risking everything

"I don't know if people will buy it"
→ I'll teach you how to find out before you build anything elaborate

"I keep starting and stopping"
→ I'll spot why you're sabotaging yourself and help you break the pattern

Weekly planner with handwritten schedule, pen, and tortoiseshell phone case on wooden surface.

How this works

How this works

6-Week Track (£1,250)

Perfect for people with a clear idea who need structure and accountability to launch.

What we cover:

  • Week 1-2: Validate your idea and define your offer

  • Week 3-4: Create simple systems and start talking to potential customers

  • Week 5-6: Launch your MVP and get your first sales

What's included:

  • 3 x 60-minute private calls (bi-weekly)

  • Business idea validation process

  • Human Design vs. your business idea

  • Simple offer creation and pricing

  • Clear launch plan with deadlines

  • Client portal with resources and support

3-Month Track (£2,750)

For people who want deeper support and ongoing momentum after launch.

Everything in 6-week track, plus:

  • 6 x 60-minute private calls (bi-weekly)

  • Marketing and visibility strategy (including alignment with your Human Design)

  • Sales conversation training

  • Systems setup for sustainable growth

  • Real-time troubleshooting as you implement

Payment plans available on request

What Actually Happens

I don't let you stay in planning mode. By week 2, you'll be talking to real people about your real idea.

I don't let you overcomplicate things. We'll create the simplest version that could work, not the perfect version that might work someday.

I don't let you quit when it gets uncomfortable. When you want to pivot to a "better" idea, I'll help you see if you're running away or genuinely course-correcting.

I do celebrate every milestone. First customer conversation. First sale. First moment of "holy sh*t, this is actually working.

Success Stories

"Working with Sam has been transformative. I came with a passionate idea but no clear path. With her guidance, I've begun turning that idea into a mission-driven business. She takes time to truly understand you and offers thoughtful, practical ideas with gentle encouragement."
- Kate, who started a tech-for-good business

"Sam's help has been invaluable. She encouraged me to make bold decisions and helped me understand how I work best. Her insights gave me the clarity and confidence to move forward."
– Rachel, who left teaching to pursue her passion

"Sam's positive energy and expertise were exactly what I needed to launch my business. Her tools and insights gave me clarity and focus. Be prepared to put the work in – it's worth it!"
– Carly, who quit corporate and launch her gifting business successfully

This Is For You If:

✓ You have a business idea (or several) but keep putting off starting

✓ You're tired of researching and ready to test something real

✓ You want structure and accountability, not just cheerleading

✓ You're willing to start before you feel completely ready

✓ You can commit to showing up and doing the work

This Isn’t For You If:

✗ You want to spend months perfecting your idea before testing it

✗ You're not willing to talk to potential customers

✗ You want someone to guarantee your success before you start

✗ You're looking for passive income with no effort required

✗ You can't commit to consistent action over several weeks

Ready to Stop Planning and Start Building?

  1. Apply below and tell me about your idea and what's been holding you back

  2. Book a discovery call to discuss which track is right for you

  3. Start immediately – limited spaces available each quarter