By the time you arrive for your session, I've already been thinking about you for an hour.

I've read back through the transcript of our last session. Noted what was said, what was avoided, what got moved to next week again. Checked your emails. Had a look at what you've been putting out in the world if it's relevant.

But really it's not just the hour before. Once someone is in my world, they're in my head. I'll be on a walk and something will occur to me. I'll read something and think of you. I'll notice a pattern and file it away for next time.

By the time you say hello, I've already been working.

It’s a bit of both. I’m more directive than a traditional coach and I’ll share practical business advice when it’s helpful. I’m not a therapist, but I work with the emotional reality of running a business because that’s often where the real block is.

Yes.
Alongside reflection and clarity, I draw on years of experience to give grounded advice – particularly around marketing, positioning, offers, pricing, and focus. Often that means helping you skip a few steps by telling you what I’d do next in your position, and why.

Accountability is part of ongoing work. In session, we’ll agree what you’re focusing on and what progress looks like, and I’ll help you stay with it.

This isn’t pressure or micromanagement – it’s steady support that adapts when life inevitably changes.

No.
You don’t need to be clear or organised. Most people arrive feeling a bit tangled. If there’s something specific you want to look at, bring it. Otherwise, we’ll work with what’s present and review the actions you set in the previous session to ensure you are moving towards the objective of our time together.

This works best for thoughtful, experienced business owners who are capable but carrying too much alone.

People who want clarity, direction, and support – not hype, formulas, or surface-level motivation.

If you’re looking for step-by-step systems, constant motivation, or someone to tell you exactly what to do without question, this probably isn’t the right fit.

It also won’t be a good fit if you want to completely separate life and business and only talk about work. I don’t believe you can make good, sustainable business decisions without considering the wider context of your life, energy, and capacity – and I work with both, not in isolation.

Yes – if you’re serious about making a decision and following it through.

I work with people who are in the decision-making phase: weighing up ideas, risk, money, time, confidence, and what self-employment would realistically look like for them. That can include testing an idea or sense-checking different directions.

What matters is this: once we start working together, the aim is to choose a direction and move forward, not stay in open-ended exploration.

This isn’t about rushing you into a business or following a generic launch formula. It’s about making grounded decisions and then taking sensible, practical steps – whether that’s moving towards a launch or deciding not to.

If you’re looking for step-by-step startup training, or for someone to build everything for you, this won’t be the right fit (and that kind of support is often available for free through your local council).

If you’re very early on and mainly want space to explore ideas without committing to ongoing work, a one-off 90-minute session is often a better starting point.

If you want honest thinking space and are willing to commit to a direction once things become clearer, ongoing mentoring often is.

That’s very normal.

Most people start with a three-month container. This includes six sessions (60 minute calls) over that period, plus between-session support via email or WhatsApp. The investment is £3000* for the container. Payment plans are available.

Three months is usually the right amount of time to build real momentum – not just clarity in a single moment, but change that actually sticks.

After that, many clients choose to continue for a further three months at the same pace. Some then drop down to one session a month once things feel steadier, while others keep the original rhythm for longer.

I also work with clients on a rolling basis once a container finishes. Some people I’ve worked with monthly, bi-monthly, or quarterly for five years or more – dipping in and out as their business and life evolve.

For clients on a tighter budget, I do offer a one-session-per-month option at £495*, also with a three-month minimum commitment. I’ll be honest in our discovery call about whether that cadence is likely to be sufficient, and the timeframe I’d realistically expect your objective to be achieved in.

There’s no expectation to commit beyond the first three months. We take things one phase at a time and decide what makes sense as we go, and we’ll talk through what would work best for you in the discovery call.

*If paying in instalments or by credit card (rather than bank transfer), an admin charge applies.

A good rule of thumb is this:

A one-off session is usually right if you have a specific question, decision, or problem you want to work through, and you’re looking for clarity, direction, or an outside perspective in a single focused session.

A discovery call for a container makes sense if you’re feeling stuck in a broader way, carrying a lot on your own, or you know you’d benefit from ongoing support, accountability, and advice as things unfold.

If you’re unsure, you’re not expected to guess. You can book a discovery call and we’ll talk it through together, or you’re welcome to contact me beforehand and ask. I’ll be honest about what I think will serve you best.

You should feel a sense of recognition reading this. If you want honest, intelligent support that blends emotional insight with real business experience – and you’re willing to engage with the process – it’s likely a good fit.

A discovery call also helps confirm that. I block out a full hour so we can talk properly and get a feel for how we work together. I think of it a bit like a first date – if there’s no chemistry or ease in the conversation, it’s probably not something either of us wants to force. Rapport and trust matter if this is going to work.

I spent years in corporate roles, then over a decade working for myself. Along the way, I noticed the same thing again and again – smart, capable people getting stuck not because they weren’t good enough, but because they were carrying too much and thinking in circles.
My strength has always been pattern recognition – seeing what’s really going on beneath the surface and helping people make sense of it. This work grew from that, and from working closely with business owners who wanted clarity, not clichés.

You can read more about me and my journey on the ‘about’ page.